Criteria

Level 4

(Excellent)

Level 3

(Good)

Level 2

(Fair)

Level 1

(Poor)

Criterion 1: Viewing Skills and Strategies

Consistently and ably uses a range of strategies before, during, and after the viewing process.

Uses a range of strategies before, during, and after the viewing process.

Uses some basic strategies before, during, and after the viewing process.

Uses few strategies before, during, and after the viewing process.

Criterion 2: Comprehension

Demonstrates thorough and insightful understanding of ideas, concepts, and/or themes in visuals.

Explains the relationship between the explicit and implicit message in the visual text.

Explains in a thorough and insightful way how ideas are organized and how visual conventions and elements/techniques have been used for effect.

Demonstrates clear understanding of ideas, information, concepts, and/or themes in visuals.

Identifies the explicit and implicit messages in the visual text.

Explains how ideas have been organized and how visual conventions and elements/ techniques have been used to achieve particular effects.

Demonstrates some understanding of ideas, information, concepts, and/or themes in visuals.

Identifies the explicit and some of the implicit messages in the visual text.

Explains in a simple way how ideas have been organized and how visual conventions and elements/techniques have been used to achieve particular effects.

Demonstrates limited understanding of ideas, information, concepts, and/or themes in visuals.

Identifies explicit messages but has difficulty identifying the implicit messages in the visual text.

Has difficulty explaining how ideas have been organized and how visual conventions and elements/ techniques have been used for effect.

Criterion 3: Response

Responds critically and thoughtfully to visual text.

Responds personally with a high degree of detail and effectiveness.

Responds critically with a high degree of analysis and effectiveness.

Makes connections with other texts and experiences with a high degree of understanding.

Identifies and explains overt and covert bias; avoids and actively challenges bias in visual presentations.

Responds personally and thoughtfully to visual text.

Responds personally with considerable detail and support.

Responds critically with considerable analysis and evidence.

Makes connections with other texts and experiences with considerable understanding.

Identifies and explains overt bias in visual presentations.

May need prompting to respond from personal viewpoint.

Responds with some detail and support.

Is able to respond critically and provide limited evidence when assisted.

Makes connections with other texts and experiences with some understanding.

Identifies personal bias only.

Has difficulty responding from personal viewpoint even with assistance.

Responds with limited detail and support.

Is unable to respond critically even with assistance.

Makes connections with other texts and experiences only with prompting.

Shows a limited awareness of personal bias.